sky one’s ident featuring a well known character in a tv show called bones, which appeals to viewers who know and like this particular show. sky have also used special effects to capture the viewers attention. In this ident, there is only one fluent camera movement mostly in slow motion with one speed up with one special effect which is the sky one logo shattering as the bullet hits it. The sound being played in the ident repetitive slow tune, known for sky one. the music really matches the camera movement. A voice over tells you what’s on next too.

MTV’s ident is completely different to SKY one’s ident, because of the obvious fact that this is animation whereas sky’s ident is not. This Ident suits this channel as it’s a music entertainment channel. The rocky drum beat that builds up throughout the ident. The animation is simple but effective as it’s slightly funny and cool to watch for the younger audience that this channel may appeal to.