Television Idents!
A TV ident is the short animation/video advertising/branding the channel with the channels logo. It sometimes tells you what’s on next on the channel.
Some idents are animations using the channels logo, for example E4 use animations a lot in their idents. Sky on the other hand sometimes have clips of popular programs shown on their channel with their logo to not only promote the channel but also that particular program. Click here to see my comparisons on two idents
Some idents are animations using the channels logo, for example E4 use animations a lot in their idents. Sky on the other hand sometimes have clips of popular programs shown on their channel with their logo to not only promote the channel but also that particular program. Click here to see my comparisons on two idents
Flash!After a lesson of learning the basics of flash and making our own idents, I went home a had a bit of a play around with the program to see what I could come with...
Click here to the ident I made |
My ident proposal...
For my TV ident, I have chosen to do it on the channel MTV. I’ve chosen MTV because their idents are creative, eye catching and musical. MTV’s target audience is between 16 – 34 year olds, they show programs such as ‘Jackass’, ‘Cribs’, ‘Pimp My Ride’ and a music channel with new music and up coming artists that might appeal to the younger audience (teenagers.) MTV’s mission statement is “To own the youth of America. We will tell them (the youth) what to listen to, what to wear, what to buy.”
The MTV logo has given me some great ideas for creating my own TV Ident. My first idea is to have a rocket blast off from the Earth and land on the moon. The MTV logo will then apear from the rocket and move to the center of the screen. From one side, a monster runs towards the MTV logo and eats it. The monster shakes a bit, then spits out the MTV logo as the new WTF logo (Welcome to Fun). The WTF logo gets bigger and scares the monster away. I thought this would work as an MTV ident because it would appeal to the younger target audience of the channel, the teenagers. Also, accompanied by music this ident would be eye catching. My second idea for an MTV ident is having the MTV logo bouncing around the city (filmed footage) leaving splurges of colourful paint where ever the logo touches. I’m hoping that the colour and fast pace of the ident will appeal to the channels target audience. My final idea for an MTV ident is an empty stage with a crowd cheering waiting for the act, all of a sudden the MTV logo drops down onto the stage moves around the stage a bit while the the crowd go crazy.
I’ve decided to go with my first idea, the MTV logo on the Moon. I chose this idea because I thought it’s the most feasible but also the most eye catching and interesting.
The MTV logo has given me some great ideas for creating my own TV Ident. My first idea is to have a rocket blast off from the Earth and land on the moon. The MTV logo will then apear from the rocket and move to the center of the screen. From one side, a monster runs towards the MTV logo and eats it. The monster shakes a bit, then spits out the MTV logo as the new WTF logo (Welcome to Fun). The WTF logo gets bigger and scares the monster away. I thought this would work as an MTV ident because it would appeal to the younger target audience of the channel, the teenagers. Also, accompanied by music this ident would be eye catching. My second idea for an MTV ident is having the MTV logo bouncing around the city (filmed footage) leaving splurges of colourful paint where ever the logo touches. I’m hoping that the colour and fast pace of the ident will appeal to the channels target audience. My final idea for an MTV ident is an empty stage with a crowd cheering waiting for the act, all of a sudden the MTV logo drops down onto the stage moves around the stage a bit while the the crowd go crazy.
I’ve decided to go with my first idea, the MTV logo on the Moon. I chose this idea because I thought it’s the most feasible but also the most eye catching and interesting.
Final ident...
Click here, to see my final TV Ident... the ident is on MTV, I chose it because I like the logo and thought I could do a lot with it. I made my ident using flash, it took me a few weeks of lessons to actually finish. I used lots of layers of different images, and the rocket I drew myself and scanned it into the computer. Have a look...
